Economics for Business Essay Example | Topics and Well Written Essays - 1000 words - 1

Economics for Business - Essay Example(Monaghan, 2014)UKs car commercialize is the second largest commercialise in Europe after Germany and in that locationfore has a critical significance in terms of its contribution to the merchandise. The market is however, dominated by the few but very large players in the industry. 2013 figures suggest that Ford emerged as one of the leading players in the market followed by Vauxhall and BMW. These brands are considered as the hottest selling brands with Ford Fiestas as the leading vehicle in the country purchased during 2013.Since the market is rebounding from its earlier aims, there are signs of price wars in the industry as one of the largest suppliers in the market i.e. Ford has started a fierce competition with the existing players in the market. It is also because of this reason that Ford Fiesta has registered highest number of evolution in terms of units sold during 2013.Ford has been specifically offering deep discounts to the dea lers on selling legitimate number of cars of its brands during the month. It suggests that Ford has been capitalizing on the growing opportunities and leveraging the same through the stronger incentives to the dealers. Other players such(prenominal) as Daewoo and Hyundai are also believed to be working towards matching such offers at EU wide level thus initiating price wars at the regional level. (News.bbc.co.uk, 2014)A closer analysis of the market would suggest that the market is being dominated by few but relative larger players in the market. UK Car market is dominated by both the local as well as international players. Local firms such as Vauxhall are also considered as the major players with firms like Ford, Nisan as well as Daewoo and Hyundai are also continuing to dominate the market. What is however, critical to note that none of these firms are actually the price makers as the boilersuit demand depends upon certain other related factors such as availability of cheaper con sumer credit and overall economic

Challenges and Drawbacks of a Non-Traditional Student Research Paper

Challenges and Drawbacks of a Non-Traditional Student - Research Paper ExampleBut magic spell there is a great influx of non-traditional students on the college campus, much of the higher education system is unluckily still not fully developing this non-traditional population (Beicastro & Purslow, 2006, p. 2). Unfortunately as well, there is still comparatively little actual academic research on nontraditional students on college campuses (Kortesoja, 2005).The growth in the non-traditional undergraduate population is also found in the graduate school population in the United States. It is estimated that 50% of all graduate students are older than age 30 years (United States discussion section of Education subject area Center for Education Statistics, 1998, p. 55). Graduate schools are now facing the same issues as the undergraduate programs in working with these typically older students. Regrettably, there is very little research on non-traditional graduate students any (Kaswor m et al., 2000, p. 453).According to the United States Department of Education, a non- traditional higher education student is a student who has one of the following characteristics delays enrollment, attends part-time for at least part of the academic year, works full-time composition enrolled, is considered financially independent for purposes of determining eligibility for financial aid, has dependents other than a spouse, is a single parent, or does not have a high school diploma. According to information from the Department of Education for the year 2000, 73% of all higher education students in the United States have at least one of these non-traditional characteristics. (United States Department of Education National Center for Educational Statistics, 2002, p. 25). When only focused on the characteristic of age, it is currently estimated that as many as 45% of college students are older than age 25 years (Beicastro & Purslow, 2006, p. 2).Talking to the highest degree theolog ical education, the same

Which step in the communication process do you consider to be the most Essay

Which step in the confabulation work out do you consider to be the most important - Essay ExampleThe reason a message is created is to get to the receiver (Krizan et al. 2011). Arguably, without the receiver there would be no message and no sender as well. The sender has to deliberate everything revolving around the receiver. The sender has to deliberate on who the sender is, the message to be communicated to the receiver and how the message will get to the receiver. It is only after deliberating on the above mentioned issues that the communication process can begin.The most un easygoing step of the communication process is transmitting the message. The sender has to relay a message through a bring that will get to the right receivers. It goes without saying that an inappropriate channel can result to ineffective communication process (Krizan et al. 2011). Therefore, in order to certify that the process is comfortable and that the message reaches the right recipients, it is crucia l to ponder on the attributes of the communication since the efficiency of some of the communication networks variegate with the attributes of the

Impact of workforce diversity on organisational performance; Coca-cola Essay

Impact of hands diversity on organisational performance Coca-cola - Essay object lessonIt facilitates a firm with having diverse types of skills and abilities as well. The current research lays emphasis upon studying the different aspects of work force diversity in context to the diversity existing in The Coca-Cola Company. The study vividly analyzes the different characteristics associated to workforce diversity in The Coca-Cola Company. In order to gain deeper under(a)standing of workforce diversity, a semi-structured interview had been conducted with selected employees and managers of the company. The schooling obtained through the interview process was further analyzed with the help of a number of scholarly articles and publications. contend efforts were taken by the researcher to analyze the subject matter of workforce diversity from different perspectives. workforce diversity is a common phenomenon, and as the interaction between different cultures and movement of labour from whizz place to the other enhances, workforce diversity becomes an unavoidable factor. Hence, firms are required to critically analyze the splendor of workforce diversity and whether such diversity will help in meeting organizational goals effectively. motley in the workplace is a common phenomenon of the modern day business. Globalization has induced firms to spread their businesses crosswise the globe, thereby, having a workforce from different ethnicity, religion and nationality. Individuals from different parts of the world become united under one brand name. Workplace diversity also includes aspects such as race, gender, age, culture, organizational functions and education. A diverse workforce affects the formal culture, which exists within the organization. Multinational companies are required to ensure that, workforce diversity has a positive impact upon the overall performance. Diversity is not only about how

Reeds Clothier Inc Essay Example | Topics and Well Written Essays - 1000 words

Reeds Clothier Inc - try ExampleReeds Clothier Inc.To see the actual situation of the firm, we can move antecedent and discuss Jims financial proportions. The first and most important ratio is the current ratio. This gives an idea of runniness of the firm. It is not grave not to be liquid or to be extremely liquidated. The best match sheet has a combination of fixed and current assets. Too many of receivables are not good although they may increase the value of assets but they indicate a weak receivable control system. The attention current ratio is 2.7, while for Jims bon ton it is 2.01 (Calculated by dividing current assets with current liabilities) Quick ratio for the industry is 1.6. For Jim Reeds company it is 1.4. 1 1 is the least acceptable ratio. Reeds is lagging behind in both these ratios from industry standards. Another ratio that proves and shows that the Reeds company is in bad financial shape is Receivable turnover. If this ratio is high, it indicates higher cre dit policy. If this ratio is low, it shows on that point are loopholes in receivables policy. The value for industry is 20.1 while this company has the ratio of 26.0. This once again indicates that callable to lack of attention, the company finances are suffering. (White, Sondhi and Fried, 1997) Inventory turnover needs to be high as that indicates good sales against inventory. The figure for industry is 7 which is good. The exhibit 5 show that in teddy of Reeds the sales are related to inventory, but with increasing stock the increase in sales is not correlation.

Strategic Marketing & Planning (Blue Ocean Strategy) Essay

Strategic Marketing & Planning (Blue marine Strategy) - Essay ExampleBased on the findings of the report and the desert climate of Saudi Arabia, the frozen yoghurt business may succeed. The strategy targets families with children between three years and twenty years, thus this is the target food market for the corporation. Ideally, the company may bait them by fling punch cards and coupons upon a given heel of purchases. Today, the most appropriate method of reaching the teenagers and youths is the social media. The company could attract customers to the company by offering coupons and other promotional gifts through their social media such as Twitter and Facebook. This will attract a loyal customer base as well create awareness on the companys products and prices (Willy et al., 2011150). In all stages of the strategy, the idea is to create value innovation and differentiation from the existing application. The paper proposes a blue ocean-based campaign labeled Froyo Goes Gre en. The main objective of the campaign is to attract customer to the company through offering environmentally friendly products and services, including biodegradable consumables such as spoons, cups, and containers. Moreover, the company will stomach unique flavors and toppings that are not available in other competing stores. Introduction Every business, regardless of the industry of operation, has a chance to fail or succeed. As with all other business accidents, a frozen yoghourt business can prove profitable if run properly. Indeed, we live in an informed contemporaries where people are conscious about their diet and health, thus constantly looking for healthier alternatives to their favorite foods and drinks. Conceptually, the traditional ice-cream corn is a favorite for many people, thus initiating a frozen yogurt venture at any time is essentially right. Nonetheless, a business owner must undertake a comprehensive research of the target market to ensure that their busine ss ideas are viable. Depending on the marketing and organisational framework, a frozen yogurt may be either market oriented or sales oriented. This paper seeks to determine the orientation of the frozen yogurt industry in Saudi Arabia use illustrations to derriere the orientation. Additionally, the paper explores the strategies to improve the effectiveness of the company, with emphasis on improving the strategic planning process using the Blue Ocean Strategic model (Kim and Mauborgne, 200523). Background Saudi Arabia is among the fast-growing economies in the world. A satisfying portion of the countrys GDP comes from oil and gas, and the growing private sector. The climate in the country is desert-like, with average temperatures of 45o and highs of 50o. This climate creates a potential market for frozen desserts in the market. The company may woo this opportunity and provide the Saudi Arabians with healthy frozen yogurts to cool off their day. More than 50% of the Saudi Arabi ans earn incomes above $50,000, thus majority will afford a frozen yogurt dessert worth between $3 and $5. Saudi Arabia provides a promising business environment for organizations that focus on customer needs and demands, as well as those that observe the health regulation of the kingdom. The frozen yogurt market is not a new venture in Saudi Arabia the industry has

Li & Fung LTD Essay Example | Topics and Well Written Essays - 250 words

Li & Fung LTD - Essay ExampleThe company also focuses on forward its management as it has advertised staff for accounts receivable, inventory and collections, and accounts payable management.Li & Fung Ltd contributes to the performance in their world(prenominal) marketplaces. They do this by managing the supply chain for various consumer sizables such as footwear, toys, accessories, and clothing. This covers everything including lining up of new(a) materials for manufacture, overseeing production, and assessing the performance of supply chain from the point of production to delivery in retailers destinations. With this role, the company gets a good reputation from its consumers as a reliable firmTo achieve the goal of being a observably thriving company, Li & Fung Ltd ensures that its employees are committed to supreme operational standards and carrying out their duties with integrity. The company has good bodily governance practices since it has been emphasizing on accountabilit y and transparency. Sustainability considerations are given first priority and it is embedded into its stake management systems and corporate policies. Li & Fung Ltd will definitely continue to lead in consumer goods due to its development capabilities and comprehensive design.Staff Reoporters. (2011). Li & Fung Li & Fung moves into Grand over $1.1M Eden expansion planned. The Business journal Retrieved from http//www.bizjournals.com/triad/print-edition/2011/11/18/lf-moves-into-grandover-11m-eden.html?page=all

The Arkansas State Lottery Essay Example | Topics and Well Written Essays - 3000 words

The Arkansas State drafting - Essay ExampleBased on a US 2003 Report, Arkansas ranked only forty-third in academic achievement among the 48 contiguous severalises in U.S. The National Education Association in 2002, meanwhile, rated Arkansan teachers salaries at 41st place, pegged at no more than $36,962 per year. Additionally, the American Legislature Council bemoans that spending per pupil in the state is $5,764, roughly 25 percent lower than the national average of $7,557 per student (Muck). Local supporters of the lottery, hence, asseverate that returns drawn from the lottery would, by way of improving cash flows, facilities, technologies, and the overall serviceability of the institution, uplift the follow educational system in the Arkansan state. Lottery money can also plug income and funding gaps overcritical to the overall maintenance and expansion of institutional development programs3.One such lottery supporter, Sandy Garrett, Oklahomas state superintendent of public ed ucation, recounted that the expansion of the local scholarship program in Georgia was augured by its nimble state lottery, and captured more fluently by its HOPE Program4. These scholarships had enabled several average or B students in high school land into top state-universities sans any significant financial burden (Muck).On a more On a more practical light, Rep. Shirley Walters-Greenwood of Arkansas explained that in-situ lotteries can generate savings. She mentioned that gobs of people from Arkansas travel interstate to play lottery in presumably more luscious and less notorious gaming venues such as billiards halls, bingo sprees and casinos. Likewise, crossing states impose additional be for gas and travel, and compel Arkansan

Management Leadership and its Objectives Case Study

Management Leadership and its Objectives - Case Study eccentricThe introduction and involvement of certain procedures ensure that the organization is up to par with all the standards required to bequeath the organization, and all its stakeholders what they truly desire. This paper will review some of the techniques, and how they might affect the running of an organization.In an organization, it is possible for management to have adequate entropy that may enable the organization to achieve its victory (DeCarlo, 2010). Communication RASCI is an acronym that is used to depict the communicative nature that should be used in each and whatever organization. The understanding of such methods and techniques are required so as to ensure the continued success of the organization. It is in the main advocated for since it helps management in ensuring that tasks and programs run as they should. Misunderstanding of all the techniques associated with RASCI can lead to the downfall of any org anization (Grisham, 2011).Communication RASCI in an organization is the foundation of any organization. The communication of data is usually for the proceeds of the organization. The RASCI technique indicates that a person should be assigned the task to communicate to all others. The importance of this is that thither will be a constant asset that can be counted on to communicate information to all others. That is the responsibility that is represented by the R.The A is for the accountability required in communication. Being responsible is the most required asset that is needed to communicate to staff members. They are accountable for the communication of information that aids in the running of the organization (DeCarlo, 2010). If anything goes wrong with the communication process, the individuals in the organization are the ones accountable for the fault. If the communication process goes well, the individuals are also accountable for the positive outcome of the communication pr ocess.Doing the real range is what is represented by the S. It meansbeing supportive of all the communication processes that are required in the organization. If the process is flawed, it is impossible for normal procedures and processes to be conducted.

Operartional management Essay Example | Topics and Well Written Essays - 2500 words

Operartional management - Essay ExampleThe case of eating house managed by Ms Nok Si Leon shows that she is full of innovative and quality improvements ideas, thus some of them will not work in the drome setting. To present a total point of view, critics shall consider bank lines from the manufacturers perspective, emphasizing their selection rather than the exposition of their components. Just the same, it should not be assumed that channels are always selected or devised on a rational basis. Many channels just grow and become habitual and institutionalized. In the future they mustiness be planned more effectively because marketing tasks (which are shaped by technological changes, sociological and psychological factors, new product development, automation, and dynamic global markets) are becoming more complex (Naylor 2002).The proposed ii shelf lines will help Nok to meet customers expectations and different tastes. It should be evident that differences exist between the inst itution and management of a channel as compared with that of an independent unit. Authority does not flow directly with each of the units from the top down. Resources are owned and allocated by a number of units. Objectives and expectations of units vary and although interdependence of interests exists, on that point are also conflicts. The ideal relationship as seen by each member may restrict other members. In such instances, negotiation, bargaining, and requests for cooperation as well as power become tools of coordination.Following Cohen and Roussel (2004) sense of equilibrium in a channel depends on the development of mutually satisfying marketing relationships and roles among manufacturers, wholesalers, and retailers. The tie that binds and coordinates channel activity is the community of interest and independence that these groups share. Often the relationship is one in which the manufacturer is the primordial organization and other channel members are secondary (Naylor 2002). The most ineffective strategy is to divide the restaurant into two areas and move it divided line when necessary. It will create a lot of problems for staff and visitors. Basically, restaurants switch three channel policy courses available to them -- intensive, extra, or exclusive diffusion. Intensive or broad distribution gives maximum exposure these are convenience items where easy and ready access is important. The problem they pose of general market penetration often requires wholesalers. Limited menus permits a choice of dealers more ready to cooperate with a manufacturer and promote his line. This approach permits the concentration of effort on selected outlets, and requires careful planning. Nok should rely on richly quality but limited number of food proposed to customers (Naylor 2002). For Nok, channel selection has great bearing on a companys financial requirements and market capability and vice versa. Given the total range of services supplied by a channel (t he wholesaler, for example), companies are able to distribute to broader market areas and to expand their production capabilities. As distribution channels change, so do corporate financial requirements and resource positions. Manufacturers may establish a incidental plan for distribution based on their own development. For instance, a small manufacturer with a limited product line, limited finances, and geographically dispersed markets may use the full services of a wholesaler. As the manufacturer grows in financial

Summary and response 1315 Assignment Example | Topics and Well Written Essays - 250 words

Summary and repartee 1315 - Assignment ExampleJoe Posnanski expresses a sharp criticism of the well known baseball players such as Willie Mays who had received a lot of public recognition collect to their exemplary performance on the pitch. In his opinion, such athletes atomic number 18 not genuine and their great performance is a result of the use of steroids which enhances their performance. darnel in his opinion amounts to any form of divergence to the officially allowed rules of the game which some writers and athletes seem to ignore.The cheerleading feeling that Jennie Yabroff is against is that of the view that cheerleaders are generally people with low moral standards. The view has been in existence due to the conduct of some of the cheerleaders. The cheerleaders need to disapprove this general belief by being good examples and share models to the society. The argument is found in the second page in the last paragraph.Sara Maratta is of the opinion that sporting activiti es are still dominated by men. The view is supported in his book by sidelining of Andrea Kremer a football reported who has witnessed criticism for her comments on mens game. Female fans do not receive a fair treatment from their male counterparts who tend to sideline them in their fan base despite having sacrificed to look the

EFT4 science task 3 Essay Example | Topics and Well Written Essays - 500 words - 1

EFT4 science caper 3 - Essay Examplere the best shield against sickness since they are effective in 85-99% of cases since they significantly lessen childrens risk of serious disease especially when given to masses frankincense providing an unsuitable environment and less opportunity for an illness to spread in such a population. gibe to CDC recommendations, they provide vaccinums for seventeen preventable diseases which cater for children, infants, teenagers and adults. Vaccines work best when administered to children because of the high risk factors. Some products pack more than two doses to get the right antibody response for instance tetanus and diphtheria toxoids. The function of polysaccharide vaccines is emphatic when conjugated with a protein carrier by inducing the T lymphocyte which is a dependent immunologic role. Live and attenuated virus vaccines stimulate the neutralizing of antibodies and cell mediated immunity resulting in prolonged immunity. quash vaccination fo r children is scheduled for administration according to recommended ages and pose between multi dose antigens doses to offer maximum protection. yet the vaccination providers have a negotiable option for certain situations such as fallback on schedule or international travel which use an accelerated schedule implemented through shorter spacing than the recommended ones though the end result is the same protection for the child.A child after the first year of life could have gotten nine injections pediatric diphtheria and tetanus toxoids and acellular pertussis DTaP, varicella, hepatitis A, hepatitis B, inactivated poliovirus IPV, pneumococcal conjugate vaccine PCV, influenza, Hib and MMR vaccines. The number of injections has no specific limit so the vaccine provider can be flexible to make sure the administration of main doses does not have too many injections per visit. Administration of the hepatitis B and the triple dose of IPV can be given before the first birthday to lessen the number of

Monetary Policy and the Behavior of the MPC Essay

Monetary Policy and the Behavior of the MPC - Essay standardThe present policy mandate of the argot of England, the UKs central bank is dictated by the fit economic objectives of maintaining a high level of employment or low involuntary employment with promoting a high level of production of goods and services with rapid growth. Meanwhile, the latest available Inflation Report go out February 2011 shows that the Consumer Price Index (CPI) rose between 4 to 5 percent as against a prat inflation rate of 2 percent. The main reasons for this were the increase in VAT since December 2010, an unprecedented lift of 15 percent in energy prices and 20 percent in food prices, and a wane of 25 percent in the value of UK Sterling. Meanwhile, unemployment delays at 8 percent and even the upset(prenominal) cold wave we take in seen last winter has negatively affected productivity and the rate of issue in the UK. The most realistic estimates by the depository financial institution of Eng land are that inflation will continue to remain at the 4 percent level till the end of 2011 and then come back to the draw a bead on of 2 percent being more realistic in the long run. In the process it is judge that exports will grow to the level that it supports monetary policy and exchange rates, bringing the economy back on track and at least out of the present crisis, which by the Governor of the Bank of Englands sex admission is the worst we gift faced since the Great Depression of the 1930s. (BOE, Q&A). The Importance of Central Bank credibleness The central bank of any nation has a key role in setting and compulsory the money supply and chastenling the rate of inflation in the country (Rosen,2004). The role of Mervyn King, the Governor of the Bank of England is just that and he does it with the help of a nine member Monetary Policy Committee. Of course, the estimates made by the MPC are hardly ever on target explicitly, but at least they give a sense of direction in w hich the economy is going. The inflation rate is not known to change rapidly- at that place is a lag between price and output changes and the inflation rate, but at least we have an indication of whether it is going to be higher or lower than previously. What is worrying at present is how to stimulate the economy without raising the rate of inflation. At the same time, the rate of inflation is largely in control in Germany and USA, to name two of the UKs best trading partners. It has been fortunate for them that their exchange rates have stabilized and had not been so adversely affected as in the UK. The Bank of England and the MPC wait and respect the events in the economy before making a decision on increase in Bank Rates, for example. They have to wait for shocks to be absorbed by the economy and allow for these in their estimates (McConnell & Brue, 2005). Being consistently wrong and off the target for key estimates

Declining Lease Lengths in Commercial Properties Literature review

Declining Lease Lengths in Commercial Properties - lit review ExampleResearchers have not dwelt on the length of the undertake except the reducing fair(a) lease lengths in the UK. A term structure of rental rates has been responsible for various lengths of the leases nevertheless it has been lacking in market reviews. A market review provides valuable knowledge into the relationship amid rent and lease length, creating a balanced rent, depending on rent projections (Rowland, 2002). A lease length whitethorn depend on specific landlord needs such as redevelopment in the near incoming or for creating more space for another business dwell. Normally, landlords interests are served through long leases while tenants thirst short leases with alternatives of re recental (Rowland, 2000). The possibility of such factors as cost of shifting and the cost of reletting could be essential in deciding rents and lease lengths. Reletting costs may be borne by either the landlord, if the short l ease expires or the tenant shifting premises before the expiry of the lease. These costs may not be transferable but can be reduced with mutual consent between the landlord and the tenant (Rowland, 2000). In a term lease there is no boost to reduce depreciation of the proportion, thus not securing the salvage value of the property (Miller and Upton 1976, p.766 and Flath 1980, p.253)). Smith and Wakeman (1985, p.903)) discuss how lease provisions may change the incentives for two parties, quoting the use of service leases (in which the lesser provides the maintenance) as a solution of avoiding the lessees inclination to ignore the property (Rowland, 2002). The deficiency of interest among tenants to take care of the property has been used randomly in the housing economic science literature to state tenure choice (Henderson and Ioannides 1983, p.98)) and the observed reduced rents on lease renewal than new lettings (Hubert 1995, p.631)). Kanemoto (1990, p.7)) thinks that the proble m comes in substantiating to a third party (typically a court) that the tenant has misused the property. motley types of contracts for maintenance of property change the possibility of not-suitable standards of maintenance (Rowland, 2002). Benjamin, de la Torre, and Musumeci (1995, p.179)) present a model of under-maintenance by tenants, which compares the current values of owning and leasing property. The difference between the maintenance of property by owner-occupiers and by tenants shows the overexploitation by tenants during the lease, with bad outcomes for the residual value. The authors state different methods to improve upon the leases to reduce or eradicate the effects of the tenants provocation to misuse the property, like entering into contracts for maintenance by the owner, providing the tenant an alternative to purchase, puzzle security or adjusting the rent as per usage needs (Benjamin, de la Torre and Musumeci 1995, p.184)) (Rowland, 2002). Interestingly, in Norther n Ireland, the unavowed investors prefer long lease terms on properties situated in populous locations and depending on the demesne let properties on strong terms in the agreement (Crosby et al., 2002)). The property market was on the bellow during 2002 in Northern Ireland, resulting in easy finance due to reduced interest rates realizing greater syndicate transactions related to the property. These inward investment initiatives like call centers for leading companies, including Halifax, Abbey National and prudential and software development companies like Northbrook Technology and Fujitsu (Hamilton et al., 2005).

Sheikh Mohammed and the Making of Dubai Inc Essay

tribal sheikh Mohammed and the Making of Dubai Inc - Essay causaHe founded the Emirates airlines that now covers over 100 destinations, and developed the thriving real estate market of Dubai. such rapid development was primarily achieved by adopting capitalist market values, and despite the unfavorable conditions in the ring countries Sheikh Mohammed with his strong leadinghip qualities managed to turn Dubai into a story of success. However the success story of Dubai were non without its pitfalls, and there were claims of violation of human rights of thousands of laborers that had migrated from other countries in search of jobs, go there were claims by topical anesthetic inhabitants of the place losing its own cultural values. Besides these, the real estate furrow which had been one of the major tearaway(a) forces behind Dubais astronomical frugal growth was showing signs of falling apart during the global economic crises that started in 2007-2008. In decree to counteract these negative aspects and maintain a stable socio-economic growth of Dubai, HH Sheikh Mohammed had to adopt tactics that integrated his skills as a business entrepreneur and a skillful business leader, with that of an effective political head of a country.Sheikh Mohammeds leadership style and approach shows traits of a visionary leader with traits of transformational leadership qualities.... This quality is evident in Sheikh Mohammed where it is seen that while serving as Head of Police and Security, and Director of the Department of Oil, he successfully collaborated with Conoco and many other foreign companies, while concurrently dealing effectively with a large number foreign consultants, laborers, and field workers from countries across the world, residing in Dubai. An effective leader is generally motivated to seek one of the two types of source, in the flesh(predicate)ized (where one looks for personal power and sense of authority) or socialized (seeks collaboration). From the aforementioned style of working, it is clear that Sheikh Mohammed looked for socialized power where he sought collaboration from firms, experts and workers worldwide. Sheikh Mohammed, through various interviews can effectively communicate and make his messages regarding his visions and strategy, as regards growth and development of his country, and he uses it successfully to convince his own countrymen and other powerful leaders and businessmen all across the world. Effective leaders also must possess self-confidence, in order to create a sense of self-esteem in others working around him or her, while soundless preserving a high level of personal integrity. Along with this qualification the leader must possess the ability to affect an organization horizontally, vertically, externally and internally. Here the leader must gain acceptance of others involved, if he or she wishes to see a particular idea come true. The capability to forge collaborative relationships and to form an asynchronous transfer mode that is conducive in nature for team work, are typical characteristics of an effective leader. This characteristic is

International Environment Management and Sustainability Program Research Paper

International Environment Management and Sustainability Program - Research Paper ExampleFrom the study it is clean-cut the scarcity of water supply related to the current changes in weather patterns has also led to an emergent get hold of to control the overall consumption of water in variant parts of the world. Different approaches have been substantial to tackle the issue of water shortage and most of the approaches developed have sought to developed water management approaches. Waste from human beings, animals and from the households also contribute to an increase in the overall pollution of the environment. As a result, international environmental management programs have sought to introduce a number of countervail management approaches that improve sustainability.As the report declares the growing world population has led to an increase in the overall consumption of energy in different parts of the world. Energy is used in different sectors of the economy to enhance produc tion, farming and light and drive domestic appliances. However, energy is non-renewable source of energy that mustiness be preserved to enable the environmental gain self-sustainability. The operation of Bolton thermal recovery site has a number of environmental impacts, which are both highly desired today to restore our environmental degradation. nigh of the effects from the operation of the plant may be hazardous to the environment due to emissions and the generation of particles, that screw create heating in the atmosphere. The bottom motivation behind the overall operations of the plant seeks to crop the environmental damage that solid waste has created.

V for Vendetta Essay Example for Free

V for Vendetta EssayV for Vendetta sets the Gunpowder Plot as Vs historical inspiration, contributing to his choice of timing, language and appearance For example, the names Rookwood, Percy and Keyes atomic number 18 practiced in the film, which are in addition the names of three of the Gunpowder conspirators. The film creates parallels to Alexandre Dumas The Count of Monte Cristo, by drawing direct comparisons betwixt V and Edmond Dantes. (In both stories, the hero escapes an un right and traumatic imprison manpowert and spends decades preparing to take vengeance on his oppressors nether a new persona. The film is to a fault explicit in portraying V as the configuration of an idea rather than an individual through Vs dialogue and by depicting him without a past, identity or face. According to the official website, Vs use of the Guy Fawkes mask and persona functions as both practical and emblematic elements of the story. He wears the mask to track his physical scars, and in obscuring his identity he becomes the idea itself. As noted by several critics and commentators, the films story and style mirrors elements from Gaston Lerouxs The Phantom of the Opera.V and the Phantom both wear masks to hide their disfigurements, control others through the leverage of their imaginations, have tragic pasts, and are motivated by revenge. V and Eveys kindred also parallels many of the romantic elements of The Phantom of the Opera, where the masked Phantom takes Christine Daae to his subterranean lair to re-educate her. As a film about the struggle betwixt freedom and the state, V for Vendetta takes imagery from many incorrupt totalitarian icons both real and fictional, including the Third Reich and George Orwells Nineteen Eighty-Four.For example, Adam sutler primarily appears on bragging(a) video screens and on portraits in peoples homes, both common features among modern totalitarian regimes and reminiscent of the image of big Brother. In another fibre to Orwells novel, the slogan Strength through Unity. Unity through Faith is presented prominently across London, similar in cadence to War is Peace. Freedom is Slavery. Ignorance is Strength in Orwells book. This connection between the two green goddess also be seen when Evey is organism tortured and finds the rat in her room, akin to that being the protagonists worst fear in NineteenEighty-Four. at that place is also the states use of mass surveillance, such as closed-circuit television, on its citizens. Valerie was sent to a detention facility for being a lesbian and then(prenominal) had medical experiments performed on her, reminiscent of persecution of gays and Jews in Nazi Germany (see Persecution of homosexuals in Nazi Germany and the Holocaust). The name of Adam Sutler is inspired by the name of Adolf Hitler. Sutlers hysterical speech is also inspired from Hitlers style of speech although his targets for persecution now include Muslims rather than Jews.Norsefire has rep laced St Georges Cross with a national symbol similar to the modern Cross of Lorraine (both crossbars good the top). This was a symbol used by Free French Forces during World War II, as it was a traditional symbol of French patriotism that could be used as an answer to the Nazis swastika. The garner V and the number 5 Voila In view, a humble vaudevillian veteran, cast vicariously as both victim and villain by the vicissitudes of fate. This visage no mere veneer of vanity is a vestige of the phonation populi, now va cigarettet, vanished.However, this valourous visitation of a bygone vexation stands vivified, and has vowed to vanquish these venal and virulent vermin vanguarding wickedness and vouchsafing the violently vicious and voracious violation of volition The only verdict is vengeance a blood feud held as a votive, not in vain, for the value and veracity of such shall one-day vindicate the vigilant and the virtuous. Verily, this vichyssoise of tediousness veers most ver bose, so let me simply add that its my very good honour to meet you and you whitethorn call me V. Vs introductory monologue upon meeting EveySimilarly to the graphic novel, there is repeated lineament to the earn V and the number five throughout the film (note V is the Roman numeral five). For example, Vs introduction to Evey is a monologue containing 48 words beginning with the letter V, and containing a total of 52 letter Vs. When Evey tells V her name he repeats it slowly as E V. In Eveys name, the letter E is the fifth letter of the alphabet, V is the fifth letter from the end of the alphabet and is the Roman numeral for five, and the letter Y is the twenty-fifth letter of the alphabet 25 being 5 squared.In Latin, Eveys phonetic name means foul V the character V acknowledges this, knowing that this event has begun the chain-reaction of events which will end in his demise. During his imprisonment at Larkhill, V was held in cell V, as is Evey during her fake imprisonment. Vs Zorro-like signature is also the letter V. In the flare-up involving the Old Bailey, the fireworks form a red V configuration, completed by a circular firework, therefore resembling not only V but the V for Vendetta logo.It is revealed that Vs favourite phrase is By the cater of truth, I, temporary hookup living, have conquered the universe, which according to the film translates into the 5 Ved Latin phrase Vi Veri Vniversum Vivus Vici. (Vniversum is actually create verbally with a U, but in old Latin, the letter U was written as a V. ) In a dance with Evey, the song V chooses is number five on his jukebox. In fact, all the songs are song number five. When V confronts Creedy in his greenhouse, he plays Beethovens Fifth Symphony, whose opening notes have a singsong pattern that resembles the letter V in Morse code ().The films title itself is a type to V for Victory. As V waits for night to fall, he arranges a complex domino pattern in dark-skinned and red which forms the V l ogo. In the short sequence overlooking the train carriages, the railway tracks form the letter V. In a flyover shot of London towarfareds the end of the film, Big Ben is shown, with its hour hand pointing at 11 and the minute hand at 1, forming a V shape. When the time is read, it shows 1105, another reference 115, or November 5.In the battle with Creedy and his men at Victoria station, he uses five of his vi daggers and forms a V with his daggers just before he throws them. As V throws two of his daggers at the men on either side of Creedy, the daggers form a V shape five times while spinning through the air. After V kills Creedys men, Creedy fires five shots at V. After the battle, when V is mortally wounded, he leaves a V signature in his own blood. The destruction of Parliament results in a display of fireworks which form the letter V, which is also an inverted Circle-A, a symbol commonly used by anarchists. newfangled fears of totalitarianism We felt the novel was very prescie nt to how the political climate is at the moment. It really showed what can happen when society is ruled by government, rather than the government being run as a voice of the people. I dont think its such a big leap to say that things like that can happen when leaders stop listening to the people. James McTeigue, Director With the intention of modernising the film, the filmmakers added topical references relevant to a modern 2006 audience.According to the Los Angeles Times, With a wealth of new, real-life parallels to draw from in the areas of government surveillance, torture, fear mongering and media manipulation, not to arouse corporate corruption and religious hypocrisy, you cant really blame the filmmakers for having a field day referencing present-day(prenominal) events. There are also references to an avian flu pandemic, as well as pervasive use of biometric identification and signal-intelligence gathering and analysis by the regime.Many film critics, political commentator s and other members of the media have also noted the films numerous references to events surrounding the then-current George W. Bush administration in the United States. These include the black bags pinched by the prisoners in Larkhill that have been seen as a reference to the black bags worn by prisoners at the Abu Ghraib prison in Iraq and in U. S. -administered Guantanamo Bay in Cuba, though the pre-The Matrix draft of the screenplay also contains this reference to black bags. Also London is under a yellow-coded curfew alert, similar to the U. S. overnments color-coded Homeland Security Advisory System. unrivaled of the forbidden items in Gordons secret basement is a protest poster with a mixed U. S. U. K. personal identification number with a swastika and the title Coalition of the Willing, To Power which combines the Coalition of the Willing with Friedrich Nietzsches concept of Will to Power. As well, there is use of the term rendition in the film, in reference to the way the regime removes undesirables from society. There is even a brief scene (during the Valerie flashback) that contains real-life footage of an anti-Iraq War demonstration, with mention of U. S. President George W. Bush.Finally, the film contains references to Americas war and the war America started as well as real footage from the Iraq War. The film also makes a brief reference to wars in Kurdistan, Syria and Sudan. Despite the America-specific references, the filmmakers have always referred to the film as adding dialogue to a set of issues lots broader than the U. S. administration. When James McTeigue was asked whether or not BTN was based on Fox News Channel, McTeigue replied, Yes. But not just Fox. Everyone is complicit in this kind of stuff. It could just as well been the Britains Sky News Channel, also a part of News Corp.

Book Keeping Essay Example for Free

maintain Keeping EssayBook pecuniary backinging it in like manner referred as the keeping of disc. Book keeping is the process of keeping full, perfect, up-to-date telephone circuit understands. Proper methods sack help businesses effectively manage notes in flow, stay abreast of wage and losses, and expose plans for the future base on financial tr finish ups. Further more, keeping faithful guard is required by some(prenominal) federal and local task agencies.The book keeping process involves making a record of the monies accredited by a business as well as the monies paid tabu. It encompasses money a familiarity owes to vendors, employees, tax agencies, contractors, and any former(a) individual or entity. Likewise, accurate records of nitty-grittys owed to a bon ton by out-of-door individuals and organizations atomic number 18 withal recorded in a companys books.Though necessary and beneficial to business owners, the confinement can be very time consum ing. With no exceptions, every monetary amount that is paid or received must be recorded. Additionally, accuracy is of the utmost importance, making keeping the books in a rush manner a very bad idea. As business owners argon often lacking in time, galore(postnominal) choose to hire professional bookkeepers to keep company records well maintained.Of the many reasons for keeping accurate records, business and income taxes are among the most important. In the United States, for example, the Internal Revenue Service requires business owners to keep financial records that are complete and up-to-date. State and city tax agencies may require businesses to maintain accurate records as well. In fact, a business owner who fails to keep acceptable financial records may be liable for point outificant monetary fines or other penalties.A companys books are delectationd to determine the amount of taxes the company must pay, and they are also used in preparing tax returns. Sometimes, a tax men tal representation may decide to investigate the information reported on a return or other type of tax-related document. In such cases, business owners arerequired to present accurate records for the tax agencys inspection. also-ran to do so could lead to hefty fines, penalties, or in severe cases, imprisonment.Although hiring bookkeeping professionals may be a good idea for many companies, not all business owners can afford to do so. This is exceptionality true of smaller, home-based, or start-up businesses. Fortunately, there are many computer programs designed to make the delegate of keeping the books manageable and less time consuming. Many programs handle all of the calculations for the user, taking the worry out of keeping accurate figures. Available even to those on tight budgets, this software product makes record keeping easy.(N. Madison, 2013, well-advised Geek.)onlineACCOUNTING CYCLEThe leveling cycle per second is often described as a process that includes the suc ceeding(a) steps identifying, collecting and analyzing documents and proceedings, recording the transactions in journals, bill of fare the journalized amounts to explanations in the general and subsidiary ledgers, preparing an unadapted rill balance, perhaps preparing a worksheet, determining and recording adjusting entries, preparing an adjusted running play balance, preparing the financial instructions, recording and posting closing entries, preparing a post-closing trial balance, and perhaps recording reversing entries.Cycle and steps seem to be a carryover from the days of manual bookkeeping and accounting when transactions were first written into journals. In a edgerupt step the amounts in the journal were posted to accounts. At the end of each month, the remaining steps had to pose place in order to get the monthly, manually-prepared financial literary arguments.Today, most companies use accounting software that processes many of these steps simultaneously. The speed and accuracy of the software reduces the restrainers need for a worksheet containing the unadjusted trial balance, adjusting entries, and the adjusted trial balance. The accountant can enter the adjusting entries into the software and can obtain the complete financial descriptions by simply selecting the reports from a menu. After reviewing the financial statements, the accountant can make additional adjustments and nigh immediately obtain the revised reports. The software will also prepare, record, and post the closing entries.(Harold,A.2013,Accounting Coach.)online.SOURCE DOCUMENTS lineage documents are documents, such as cash slips, invoices, etc. that form the source of (and serve as check for) a transaction. In other words, they are the first documents that exist relating to a transaction. Invoices, cash slips, receipts, check counterfoils, bank deposit slips ,credit notes ,debit notes ,voucher , purchase orders and even internet payment confirmations are all source docume nts.For exampleInvoices computer address NotesReceiptsVoucherPurchase ordersBOOK OF PRIME ENTRYBook of premier(a) entry is book used in recording transaction. Books of prime entry are also cognise as books of authoritative entry or subsidiary books. Types of books of prime entryBooks of prime entry are also know as either journals or daybooks. The term day book is, perhaps, more ordinarily used, as it more clearly indicates the nature of these books of prime entry entries are made to them every day.The commonly used books of prime entry areSale twenty-four hours Book /Sale JournalsSale journals is to record credit sales.Purchases Day Book/Purchases JournalsPurchases journals is to record credit purchases.Sales settle Day Book/Return In JournalsReturn in journals is to record returns from customers.Purchases Return Day Book/Return Out JournalsReturn out journals is to record returns to suppliers.General journal/The journalThe journal is to record other transactions.The cashboo k is a combined account of the cash account and the bank account. It is the only one of the six daybooks that is both an account and a daybook at the same time. Apart from the cashbook, all the other double-entry accounts are kept in one of the three ledgers. modeling for 3 Column Cash BookLEDGER (T-ACCOUNT)The ledger is a collective term for the accounts of a business. (A ledger of accounts is like a school of fish). The accounts are in the shape of a T and consequently are often referred to as T-accounts. In this step we take all the debits and credits (journals) relating to one account lets say bank and draw up an account for bank that shows all the transactions relating to it.The different types of ledgers most businesses use areSale LedgersSale ledgers is to record customers account balance.Purchases LedgersPurchases ledgers is to record suppliers account balance. General LedgersGeneral ledgers is to record miscellaneous account.ExamplePETTY CASH BOOKThe bantam cash book is used to record the changes to the petty cash entrepot both money put into the fund and money taken out. The fund is commenced with a petty cash advance cheque and topped up with a reimbursement cheque at the end of each petty cash period.The petty cash book is prepared from the petty cash vouchers, as well as the details from the advance and reimbursement cheque butts.The petty cash book is prepared fromadvance (and/or reimbursement) cheque butt/scompleted and authorize petty cash vouchers.The numbers can be checked by cross-adding related editorial totals.The total of the vouchers (Cash Payments column total) added to the balance left in the petty cash fund ( sleep column) should always equal the imprest amount.TRIAL residueA sheet displaying all the accounts of a business, drawn up as a trial (test) of whether the total of all the debit balances equal the total of all the credit balances (A balance is the amount of an item at a point in time. For example, The balance in the bank account on the 1st of January was $5,000.). The trial balance is prepared as a final check just before the financial statements are drawn up. The trial balance is our penultimate step in the accounting cycle. Example for Trial BalanceFINAL ACCOUNTFinal accounts are all of the financial statement for a business or company at the end of the fiscal or calendar year, on whichever the business calendar the company operates. The statements for the final accounts show the gross profit and net income of the company. A number of accounts are included, such as the profit and loss statement for the business, the balance sheet, and the trading account. The profit and loss statement tracks all of the income that comes into the company, as well as the expenses that the company pays out.The profit and loss statement assures a specific period typically the fiscal year, but it can also cover the calendar year. It shows how revenue becomes net income, and whether or not the company made money for the year. While the company tracks these figures throughout the year, the final accounts include the statement for the accumulative fiscal or calendar year. The balance sheet is another one of the business financial statements that are prepared as part of the final accounts process when the year closes out. The balance sheet put ups a quickly look at how the company is doing at that specific moment in time, at the end of the year. In addition to assets and liabilities, a balance sheet also includes information on shareholder equity.Trading accounts cover profits and losses incurred from trading securities. Many companies invest in stocks, bonds, mutual funds and other types of enthronement funds. The final accounts for the trading account show the amount of gain or loss from these investments at the end of the year that the company runs on. Final accounts and the statements that make up these accounts typically help companies to prepare their various tax returns. If the comp any accountant prepares the tax statements, then the accountant prepares these statements for his or her own use. If the company hires an outside accountant or accounting firm, then the statements for the final accounts are handed over to the third party, so they wear the information they need to prepare the companys tax returns and any of tax paperwork that is required. (Kristie,L and Wilborn,C.2013,Wise Geek)onlineINCOME STATEMENTA financial statement that measures a companys financial performance over a specific accounting period. Financial performance is assessed by giving a summary of how the business incurs its revenues and expenses through both operating and non-operating activities. It also shows the net profit or loss incurred over a specific accounting period, typically over a fiscal quarter or year. Also known as the profit and loss statement or statement of revenue and expense.Example for Income commandsSTATEMENT OF FINANCIAL POSITIONA statement of financial position, also known as a balance sheet, is a financial document that provides an overview of an entitys finances at a inclined point in time. These statements are commonly used by companies large and small, but they can also be applied to personal finances, for people who want to generate a document that they can use to review their financial situation for the purpose of making budgeting decisions or financial plans. Many accounting software programs have mechanisms to automatically create one. There are two main areas on a statement of financial position. One covers the assets, everything owned by the person or company, including real estate, cash in hand, circumscribe of bank accounts, and so forth. The other side includes the liabilities, funds owed. A statement usually breaks these sections up into some(prenominal) categories for ease of reference, so that people can quickly look up a topic of particular interest, such as accounts payable or overdue loans.The liabilities also include the ownership equity or the shareholder equity in the business. The assets should equal the liabilities once the ownership or shareholder equity has been factored in, and if they do not, it is a sign that the financial statement is out of balance. This is in accordance with the accounting equation, which states that assets = liabilities + ownership or shareholder equity. Incidentally, this explains the term balance sheet, which reflects the idea that the two sections of the sheet should be equal or balanced.Commonly, a statement of financial position will be generated at the end of every month. Looking up past months can provide information closely how a companys finances are progressing, and these documents can also be compared with statements from the same month in prior years. Using this document, decisions can be made about the next steps to take. If, for example, a company has a lot of assets, it may be a sign that it can comfortably expand because it has the available capital to do so.Companies that are publicly traded must provide public disclosures about their financial health, including statements of financial position. These are provided to shareholders by request and are also commonly published to make them readily accessible to prospective investors. If a company has a website, they might be found on a section of the website that includes documents that the company is required to disclose by law. (Smitch,S. and Wallace,O.2013,Wise Geek)onlineExample for Statement of Financial PositionCONCLUSIONBook keeping is important to proper accounting records because proper methods can help businesses effectively manage cash flow, stay abreast of profit and losses, and develop plans for the future based on financial trends. Furthermore to complete the financial account, accounting cycle are used. The accounting cycle included source of document, books of prime entry, ledgers, trial balance and the final accounts.REFERENCE1. Anon.2013,Book of Prime Entry and L edgers.online.Available from ground Wide Web http//principlesofaccounting2.com/topics/books-of-prime-entry-and-ledgers/ Accessed 05/07/2013 2. Anon.2013,The Accounting Cycle.online.Available from World Wide Web http//www.accounting-basics-for-students.com/accounting-cycle.html Accessed 05/07/2013 3. Anon.2013,Income Statement.online.Available from World Wide Web http//www.investopedia.com/ term/i/incomestatement.asp Accessed 05/07/2013 4. Beanne,O.2013,The Complete Accounting Cycle.online.Available from World Wide Web http//youraccountingcoach.blogspot.com/2013/01/the-complete-accounting-cycle.html. Accessed 25/01/2013

Protein Content in Milk and Soya Milk Essay Example for Free

Protein Content in Milk and Soya Milk EssayCasein is a kind of protein marrow in unshakable draw and soy bean bean take out. A slimmer would like to know the protein content in soya draw and milk so that he can decide his diet program. In this tryout our control are amount of milk and soya milk, temperature. Independent variable quantity is the types of milk and soya milk, dependent variable is the protein content in those two types of beverages. Aim Measure the protein content (casein) in milk and soya milk by using the method of hydrolysis Hypothesis The ending of this test will be the protein content in milk is higher that soya milk. On the nutrition panel from soya milk we see that 5. 67g of protein per 100g and compare with 8. 35g in milk. Variables Independent variable types of milk and soya milk Dependent variable protein content Control amount of milk and soya milk (125ml per type), temperature (25 degree), time (stirring time about 90 second) Apparatus * (125 ml milk and soya milk) X 2 * Dilute acid 10ml * Cheese cloth (filter) X 4 * Hair dryer * Water lav ( 25 degree) * Bunsen burner * Solid magnesium sulfate X 2 * Balance * 150 ml beaker X4 * Glass rod * Tripod * Heat trial impression lettuce * Heat proof mat Procedure 1.Collect protein content from milk and soya milk with a amount of 125ml 2. Weight the mass of the milk with a balance 3. Leave the soya milk on the side on the bench and pour 125 ml of milk in to a 150ml beaker 4. sensitive the milk to 25 degree by the water bath for 2mins 5. pull out it away from the water bath then add 10 ml of dilute acid and stir continuously with a churl rod for about 90 second 6. After stirring let it settle for 5 minutes in order to precipitate protein out of the milk 7. By using the cheese cloth rive precipitate from water and carefully run through water to rinse off the acid 8. bray the protein content in the cheese cloth carefully in order to remove as untold extra liquid as possible, and dry it with a hair dryer ( remember dont over heat) 9. While waiting for the protein content to dry get the soya milk you have prepared and weight it mass 10. Set up a Bunsen burner with a trip opened and menage a tripod on top of it with a heat proof net 11. Heat up the soya milk till it is boiled. (during this procedure instead of walking away from it, you should pay attention on the progess) 12. Remove it away from Bunsen burner immediately so that it wont overthrown and stir in a self-coloured magnesium sulfate.13. Wait for the soya milk cool down on a heat proof mat with the room temperature 14. Filter the precipitate through cheese cloth, run water through the protein as a control 15. Squeeze the protein content in the cheese cloth remove as more extra liquid as possible, and let it cool down in room temperature Results Soya milks protein content(g) Milks protein content(g) First trial 3. 13g 20. 14g Second trial 2. 98g 20. 98g Average 3. 06g 20. 56g The average of soy a milks result of 3. 13g and 2. 98g is 3. 06g The average of milks result of 20. 14g and 20. 98g is 20. 56g.Due to using electronic balance a error is occurred, the balance can measure 0. 1g. Therefore, +/- 0. 05g Conclusion The above result from my test has met the hypothesis. Before setting up the milk and soya milk I wrote down the nutrition data form the panel of two types of milk. Regular milk have the similar protein content as soya milk has, but through the test I found the truth isnt the same as what the panel had wrote. Soya milk have a smaller amount of protein content compare with regular milk has, which it clearly define which regular milk is much fatter for a person who want to going weight.The difference is about 74. 8 percent per 125ml. The nutrition panel from soya milk has match with the result of my test which is similar, but on the other hand milk have a big varied with what it has label on the nutrition panel. Which proven that the nutrition panel on milk is w rong. Evaluation passim the test there are few errors occurred, during the process of squeezing the extra liquid from milks and soya milks protein content we might squeeze away part of the protein content out-of-pocket to our careless. Also, running through water we might wash away protein content. But why can we engage the same method on two types of milk.

The Darwinian revolution challenged Essay Example for Free

The Darwinian r growing challenged EssayDefine evolution slackly and accordingly give a narrower definition, as discussed in the overview. phylogeny downslope with modification the view that living(a) species be descendants of ancestral species that were various from the present-day ones also defined to a greater extent narrowly as the trade in the genetic composition of a tribe from generation to generation Concept 22.1 The Darwinian revolution challenged the traditional view of a young Earth inhabited by unchanging species This partitioning takes a look at the historical setting and influences on Darwin, and it sets the stage for our formal study of evolution. How did severally of the chase sources view the origin of species? Aristotle and Scala Naturae Aristotle viewed species as fixed. Through his observations of nature, Aristotle recognized affinities among organisms. He concluded that life-forms could be arranged on a ladder, or scale, of increasing complexity, called the scala naturae. Each form, perfect and permanent, had its allotted rung on this ladder.The doddering Testament The Old Testament holds that species were individually designed by God and t here(predicate)fore perfect.Carolus Linnaeus Linnaeus adopted a nested classification system, grouping analogous species into increasingly general categories. Linnaeus, adhering tothe Old Testament belief that all species were designed by God, did non ascribe the resemblances among species to evolutionary kinship, precisely rather to the pattern of their creation.Explain the role of fossils in rock strata as a window to life in earlier times. Many fossils ar base in sedimentary rocks formed from the sand and mud that settle to the bottom of seas, lakes, swamps, and oppositewise aquatic habitats. upstart layers of sediment cover older ones and compress them into superimposed layers of rock called strata. The fossils in particular strata provide a glimpse of some of the organisms that populated Earth at the time that the layer formed.How would Georges Cuvier have explained the seemance of the file of life shown in the rock strata? Cuvier opposed the idea of evolution. He advocated catastrophism, the principle that events in the past occurred curtly and were cause by mechanisms different from those direct in the present.Copyright 2011 Pearson Education, Inc.Cuvier speculated that each boundary between strata represented a catastrophe, such as a flood, that had destroyed many a(prenominal) of the species living at that time. James Hutton and Charles Lyell were geologists whose ideas strongly influenced Darwins thinking. What were the ideas each of them contributed? James Hutton Hutton proposed that Earths geologic features could be explained by gradual mechanisms still operating today, such as valley formed by rivers. Charles Lyell Lyell incorporated Huttons thinking into his principle of uniformitarianism, which states that mechanisms of convince are constant over time. Lyell proposed that the same geologic processes are operating today as in the past, and at the same rate.What is the importance of the principle of uniformitarianism? If geologic convert results from slow, continuous actions rather than from sudden events, then Earth must be much older than the widely accepted age of a some thousand years.Jean-Baptiste de Lamarck proposed a mechanism for how life changes over time. Explain the two principles of his mechanism. use and disuse The idea that parts of the body that are used extensively develop larger and stronger, while those that are not used deteriorate. inheritance of acquired characteristics This idea states that an organism could pass these modifications of use and disuse to its offspring.Although Lamarcks mechanism of evolution does not explain the changes in species over time, his thinking has been influential. What is considered to be the great importance of his ideas? Lamarck recognized that the pock of o rganisms to their environss can be explained by gradual evolutionary change rather than special creation.Concept 22.2 Descent with modification by born(p) selection explains the adaptations of organisms and the unity and diversity of life Charles Darwin proposed that the mechanism of evolution is inherent selection and that it explains how adaptations arise. What are adaptations? Give two examples of adaptations. Adaptations are inherited characteristics of organisms that enhance their survival and reproduction in specific environments. Possible examples involve the mottled coloration of a fawn that allows it to blend with its environment, or the disconnected talons and beaks of birds of prey so well suited for predation.Explain the process of innate selection. In the process of natural selection, individuals that have certain inherited traits tend to survive and reproduce at higher rates than other individuals because of those traits.Lets try to summarize Darwins observations that drive changes in species over time card1. Variations in traits exist.Cite an ExampleVariation in color and spot pattern of Asian ladybeetlebeetles2. These variations (traits) are heritable. Variation in closely related species of elephants offspring resemble close relatives more than other members of apopulation.3. Species overproduce.Dandelions produce thousands of seeds.4. There is competition for resourcesnot all offspring survive.Not all blowball seeds germinate or survive to maturityFrom these four observations, what two inferences did Darwin touch on? 1. Individuals whose inherited traits give them a higher probability of surviving and reproducing in a given environment tend to leave more offspring than other individuals. 2. The unequal ability of individuals to survive and reproduce result lead to the accumulation of well-situated traits in the population over generations.It is important to remember that differences in heritable traits can lead to derivative repro ductive success. This means that the individuals who have the necessary traits to promote survival in the current environment will leave the most offspring. How can this differential gear reproductive success affect the match between organisms and their environment? When such advantages increase the number of offspring that survive and reproduce, the traits that are favored will likely appear at a greater frequency in the next generation.To demonstrate your understanding of this section, complete the following sentences Individuals do not evolve. Populations evolve.Now, take out your highlighter and mark the information in the box above. Hold these ideas hard in your brain Finally, if you are ever asked to explain Darwins theory of evolution by natural selection (a crude AP essay head), do not pull out the phrase survival of the fittest. Instead, stir the slurs made in question 11 and explain the inferences that are drawn from them.Copyright 2011 Pearson Education, Inc.Concept 22.3 Evolution is supported by an overwhelming amount of scientific evidence 15.Use Figure 22.13 in your school textual matter to explain how research with soapberry tree tree bugs demonstrated observable evolutionary change.Museum specimens showed that the average beak length of soapberry bugs was comparable to that of soapberry bugs feeding on native species in southern Florida. However, contemporary data advert that a change in the size of the soapberry bugs food source, as seen with the presentment of the goldenrain tree, can result in evolution by natural selection for matching beak size.MRSA is in the news today because it is becoming increasingly more ordinary. What is it? MRSA is methicillin- insubordinate Staphylococcus aureus, a flesh-eating strain How did it become so dangerous? Explain the evolution of MRSAs resistance to methicillin. MRSA became dangerous because, over time, doctors used a variety of antibiotics, such as penicillin, to combat MRSA. Each time a ne w antibiotic was used to fight the disease, some S. aureus populations would develop resistance to the new drug. In 1959, doctors used the powerful antibiotic methicillin. Members of the S. aureus population that were resistant to methicillin reproduced at higher rates, leading to the spread of methicillin-resistant S. aureus (MRSA).Do antibiotics cause bacteria to become resistant? Explain your response. No. A drug does not create resistant pathogens it selects for resistant individuals that are already present in the population.Lets make a list of the four evidences for evolution that are described in this concept. Give an example of each.Evidence for EvolutionExampleDirect observations ofevolutionary changeHomologyPossible examples include the evolution of MRSA or the change in beak size in soapberry bugs.Possible examples include the similarities between mammalian forelimbs.Possible examples include fossils that show ancestors of cetaceans had hind limbs.Possible examples includ e the creation of the evolutionary tree of horses, based on fossil locations.Fossil put downBiogeographyHow does the fossil record give evidence for evolution?The fossil record documents the pattern of evolution, showing that past organisms differed from present-day organisms and that many species havebecome extinct.Copyright 2011 Pearson Education, Inc.What is meant by each of the following terms? Give an example of each. considerationHomologous structuresVestigial structures like structures(see p. 465)Explanation/ExampleStructures in different species that are similar because of common ancestry. For example, mammalian forelimbs.A feature of an organism that is a historical remnant of a structure that served a function in the organisms ancestors. For example, skeletons of some snakes retain vestiges of the pelvis and leg bones.Having characteristics that are similar because of focused evolution, not homology. For example, the wing of a butterfly and wing of a bat both make fligh t possible.How do homologous structures give evidence for evolution?Homologous structures represent variations on a structural theme that was present in the common ancestors of a species.What is summarized in an evolutionary tree?An evolutionary tree reflects evolutionary relationships among groups of organisms.Figure 22.17 in your text shows an evolutionary tree. What is indicated by each branch point in the following figure? Mark each branch point.Each branch point represents the common ancestors of the lineage beginning there and to the right of it. Refer to Figure 22.17 on page 464.What is indicated by the flirt with marks in Figure 22.17?A hatch mark represents a homologous characteristic divided by all the groups to the right of the mark.Use the tree in question 24 to answer this question Are crocodiles more closely related to lizards or to birds? Explain your response.Based on this evolutionary tree, crocodiles are more closely related to birds than to lizards because they share a more common ancestor with the birds than with lizards.On the evolutionary tree, label the vertical lines to the right, and annotate the key feature that marks each group.See page 464 of your text for the labeled figure.Organisms that are only distantly related can resemble each other. Explain convergent evolution, and describe how analogous structures can arise.Convergent evolution is the independent evolution of similar features indifferent lineages. In such examples as the marsupials of Australia, in which species share features because of convergent evolution, the resemblance is said to be analogous. Analogous features share similar function, but not common ancestry.Copyright 2011 Pearson Education, Inc.Convergent evolution might be summarized like this Similar problem, similar solution. Can you give two examples of convergent evolution?Answers will transfigure but may include the sugar glider and the flying squirrel, and the evolution of wings in birds and bats. concei ve TipHomologous structures show evidence of relatedness (whale fin, bat wing). Analogous structures are similar solutions to similar problems but do not indicate close relatedness (bird wing, butterfly wing).What is biogeography? How is it affected by continental drift and the bearing of endemic species?Biogeography is the geographic distribution of species. The geographic distribution of organisms is influenced by many factors, including continental drift, the slow feat of Earths movement over time, and the presence of endemic species, species that are found nowhere else in the world.Lets wrap up all of these ideas with a final summary.ORGANIZE YOUR THOUGHTSEvolution is change in species over time.Heritable variations exist within a population.These variations can result in differential reproductive success. Over generations, this can result in changes in the genetic composition of the population.And remember Individuals do not evolve Populations evolve.Test Your Understanding An swersNow you should be ready to test your knowledge. Place your answers here 1. bCopyright 2011 Pearson Education, Inc.

Romeo and Juliet Movie Comparisons Essay Example for Free

Romeo and Juliet Movie Comparisons EssayThe movie adaptations of Romeo and Juliet are immensely different, tour conveying the main plot and maintaining the important parts. The settings were in two different sceneries and clothing styles. Classic variance maintained the Shakespearian setting whereas the mod version takes place in a Beach-like scenery, one could strike it to being a California scene. Although two kept the Shakespearian dialogue, their actions while speaking it were different. For example, Mercutios feature in both kept his witty and goofy personality, yet the classic version portrayed him as immature at times. The modern version, on the other hand, portrayed him as a person who lives the fellowship life. Also, their styles of fighting were majorly different. The classic version fought true to the time period which it takes place, using swords and daggers. Guns are the main weapons of the Modern version unlike the actual play. The movies did have some of the exact same scenes. Like the climax when Mercutio and Tybalt both die or Romeos banishment. But even some of the non-scripted scenes were similar.Like the play never shows the unify between Romeo and Juliet in Friar Lawrences cell. The party scene where Romeo and Juliet meet is as similar as the scenery allows, its a masquerade. The main points of the play remained in both movies, along with the Shakespearian language. The characters essentially remained the same even though they are portrayed a little different with than the other movie, since the movies were enjoin by two different people with different perspectives on the play.

Media Communications Feedback Essay Example for Free

Media conferences Feedback EssayWell, after a sure review of your throw, I noted the following issues. You need to address them in front implementing the plan. The target population of your cognitive content is predominantly African-American women seasond 20-49. The statistics you are apply do not include some other convocations who could be a contributing factor to the high levels of infections and deaths. For instance, what are the figures for infected males in the community? For you to achieve unwrap results, you should consider including men in your campaign. At the same time, you did not identify the major ca commits of infection. Why, for instance, are other groups not affected? If the causes are related to socio-economic and cultural factors much(prenominal) as poverty and unemployment, then your endeavor would be to pressure service providers such as as Non-Governmental organizations and the government to address those issues. The age deflexion of your target group means that members could pass water different interests. Therefore, you should have specified different programs that appeals to each age group.The T. V and radio stations you chose appeals mostly to the youth what about those aged over forty? Similarly, the presenters you have in mind are not appropriate for this particular campaign. You need role models who could be a good example to the audience. In this regard, it is useful to involve community members who know how to relate with your target group (Galea et al, 2002, 297). Therefore, look for somebody who has been involved before in community projects, and not music celebrities this category of population may have negative influences due to their lifestyles.Your slogan will not achieve the desired behavioral changes. Texting and talking about HIV/Aids helps in networking however, you need an approach that will change their lifestyles, such as through participation in education seminars. Your challenge, therefore, is to market changes in behavior by using strategic communication (Siegel and Doner, 2004, 42). How will you determine if you are achieving your goals? The Academy for Educational Development identifies evaluation as one aspect of determining whether stated goals are being realized (AED, 2010).Thus, you should identify the instruments you will use to assess whether your target group is responding positively to the program. Consider conducting a survey after three months to hive away data about their sexual activities. Lastly, I think you should conduct a primary research yourself before taking action. The data you got from the surveillance report should act as secondary information to guide your feature research. In fact, a primary research is necessary when planning to implement any project. Nevertheless, your overall plan identifies a marginalized group that requires help.However, to achieve the best results, have the best plan. Success. References Academy for Educational Development . (2007). Health Communication Partnership. Accessed May, 08, 2010 http//www. globalhealthcommunication. org/projects/health_communication_partnership Doner M. , Siegel L. (2004). Marketing public health strategies to promote social change. bracing York Jones Bartlett Learning Galea, S. , et al. (2002). Access to resources for shopping mall users in Harlem, New York City Service provider and client perspectives. Journal for Health Education and Behavior. New York Society for Public Health Education

Shakespeares King Lear Essay Example for Free

Shakespe bes King Lear EssayIn Shakespeares King Lear, genius and Fortune governs the lives of all characters. Every character has his or her turning height where they either travel to the slip by or bottom of the wrack of fortune. In Act 5, scene 3, lines 153-179, Edgar appears in full Armour and challenges Edmund to a trial by combat after Albany accuses Edmund of treason. This takes place after the French forces was defeated by the English and after King Lear was sent to jail with Cordelia. During this passage, Edgar accuses Edmund of wicked deeds Edmund has committed throughout the play. Edgar fights Edmund and leaves him maimed and this serves as a turning point for both Edgar and Edmund.For both characters, this fight is a symbol of the wheel of fortune, as Edgar climbs back up to the top temporary hookup Edmund falls to the bottom. This passage serves as the turning point for Edmund because after this passage, he is wounded, and approaches death. For the first time in the play, Edmund shows signs of regret and goodness, he repents for his wicked deeds by doing some good before his death, that is, he tells the others about where he sent Cordelia and Lear. As for Edgar, his fortune changes because he transforms from a homeless beggar to an armored knight, challenging Edmund and regaining his titles and honor.The theme of order and chaos in addition dominates this passage. This was because, Edgar, the rightful inheritor of Gloucester was robbed of his titles and honor. And in this passage, he leaves the life of a beggar and comes back to reclaim his titles and honor. In Lines 156-158, Edgar shows his nobility and condition as a knight, Behold, it is my privilege, the privilege of mine honors, my oath, and my profession. He finally reclaims his honor and status after losing his titles and rights to Edmund. Moreover, to show that Edgar has reclaimed his noble status, one may look at Edgars speech, his speech has changed, enough more refined and fit for a noble then compared to when he was a beggar.Edgars nobility is once more emphasized in lines 171-172, But since thy outside looks so fair and warlike, and that thy tongue some say of education breathes. This passage is an restoration of order because Edgar a noble by blood who was stripped away from his titles, straight gains back his titles and honor which were rightfully his according to the chain of existence. Again, to show that this passage not only serves as a turning point for the characters, but also a restoration of order. Edmund was defeated and his plots were revealed, which lead to his titles being stripped away and given back to the proper owner, Edgar.As mentioned above, the passage showed the wheel of fortune turning. This is just now because Edmunds fortune is finally fading. Up to now, nobody has publicly accused Edmund for the treachery he has committed. In fact, he escaped blame from many deceitful acts up to now. However, the wheel has turned and Ed munds treacherous deeds are revealed publicly in this passage, lines 161-165, False to thy gods, thy brother, and thy father, Conspirant gainst this high illustrious prince, And from th extremest upward of thy head To the descent and circularize below thy foot . This is a sign that Edmunds luck and success may finally come to an end, as he is being challenged for the first time.In conclusion, this passage is important because it acts as an turning point in the story, where the wheel of fortune begin to turn, stripping away luck from one to another. This passage is also a turning point for the characters, as Edgar begins to regain what is rightfully his and bring order back to the kingdom while Edmunds luck being to fade, heading towards the bottom of the wheel.

Maybank online banking system Essay Example for Free

Maybank online banking system EssayMaybank is a trade name for Malaysian Banking Berhad and is the largest bank and financial group in Malaysia with signifi back endt banking operations in Singapore, Indonesia and the Philippines. Maybank was founded by Malaysian headache tycoon Khoo Teck Puat, who died in 2004. The bank also has large interests in Islamic banking by Maybank Islamic Berhad and restitution via its Etiqa subsidiary. Maybank is the largest bank in Malaysia with 401 domestic branches.Maybank operates consumer banking, business and corporate banking as well as private banking service, through a network of 401 branch offices and more than 2,900 automated teller machines in Malaysia Beside its commercial banking network, Maybank operates a tote up of specialized subsidiaries in the insurance, investment banking and assets management, and finance sectors. Online banking is becoming more and more popular because the advantages of online banking for the majority of bank ing users. You can apply most of it without leaving your home, if you wish. Internet banking is a great secure and convenient way to cut across your cash flow.By using the internet banking, you can make most of different movements. It is possible to pay bills straight from the checking account online. This saves you the cost of a stamp and saves your times. It also provides you more leeway in how quickly you pick up to pay your monthly bill. In case you need to mail it, you can send it out massive ahead of the due date.Consumers will become more comfortable with doing the majority of their shopping online.Maybank online banking system has provided its panoptic day access to bank accounts and advanced services. Currently, users can now check their finances status with a click of button. They can also view their bank statements, check the balances or manage some transaction by using the online banking system. Recently Maybank had taken a huge step by announcing its internet bank ing services for the customers. This is due to achieve the same standard as other conventional banking facilities that are in Malaysia. In this era of technology, people tend to seek for things or option thatcould benefit them in many ways.

Microbiology and Bacteria Essay Example for Free

Microbiology and Bacteria EssayMicrobiology is the study of microorganisms which essential be viewed with the aid of a microscope or electron microscope. The importance of microbiology includes used in biomedical research, understructure of medicines, environmental applications and new research tools. Disease causing organisms include protists, bacteria, viruses and other microorganisms. Bacteria are eventful for fixing N2 in a usable form for plants. Bacteria and some fungi are crucial in decomposition and recycling of raw materials.Industry applications of microbiology waste management, food industry, mining, medicine, research and biotechnology. 1660s Robert Hooke discovered microorganisms for the first time with a microscope and coined the term cell. 1632-1723 Anton van Leeuwenhoek credited with having observed the first bacteria. 1828-1898 Ferdinand Cohn genuine the first classification scheme based on bacteria shape. Cohn detailed and described the life pedal of Bac illus. Cohns Classification SystemSphaerobacteria are spherically shaped.Microbacteria are rod shapedDesmobacteria are threadlikeSpirobacteria are spiral shaped1822-1895 Louis Pasteur Defined pasteurization to prevent spoilage of food by bacteria, break-dance vaccines and disproved the scientific dogma of Spontaneous Generation. He defined Germ Theory and demonstrated that germs were creditworthy for disease. 1843-1910 Robert Koch identified anthrax and developed agar growth medium. Kochs postulates was a systematic method to essay the microbial cause of disease. Ignaz Semmelweis was the first to recognize the need for good hygiene during medical procedures. The first to site nosocomial infections. 1827-1912 Joseph Lister developed antiseptic methods for use in surgery and medicine.1854-1915 Paul Ehrlich developed chemotherapy to remedy infectious diseases and discovers antibiotics to treat sleeping sickness and syphilis. 1881-1951 Alexander Fleming discovered penicillin and ly sozyme. 1864-1920 Dmitri Ivansvski discovered the first virus which is know as the tobacco mosaic virus (TMV). 1952 Hershey Chase Experiments identified that DNA was the genetic material of bacteriophages. Hershey mooring Experiment using phage radioactively labeled with P32 (DNA) or S35 (protein) they infected bacteria cells. They found the P32 inwardly the bacteria not S35.Recommendations for Success in MicrobiologySuccessful completions of general biology 2 semestersKnowledge of radical chemistry and biochemistryBasic understanding of classificationReview layout of text book used in the course. enjoin and master learning objectives laid out in the text book. Master definitions presented in the course.

Company Introduction, Market Segmentation, and Product Positioning Essay Example for Free

Company Introduction, Market Segmentation, and Product Positioning EssayThe key to fortunate increase implementation in todays national enterprise system is the effective selling of a modernistic harvest-feast with the companys line of existing harvest-homes. As stated by Lacobucci (2012), merchandiseing is defined as an exchange between a company and its customers. The customer wants something from the company or firm and vice versa. In previous times, a company would manufacture a crossing they legal opinion the customer would want or need. The customer purchased that product because of a pending need, which basically meant that commercialise placeing employ to be product oriented. However, commercialiseing today is more that an advertisement for goods and services in an attempt to get out new business. We live in a customer orientated and empowered marketing environment. We realize the brilliance and ramifications of having an exchange with our customers and deve loping a relationship with them. It is this exchange of information between our company and our existing as well as future customers that secures our repose in our target market. Our company is a regional puppet distri only whenor located in the northeastern section of the United States.Our customer base consists of several major(ip) retailers, nationally known in the retail and wholesale peter industry. We used the brand label macabre Steel Tools for marketing and distribution of our products to discuss the implementation of an effective plan to market a new product line, the Illuminated Power Wrench. This paper will analyze market, identify our market segment for common revenue distribution and discuss the reasoning for the segment. Discussing the target market and why the targeted customers were specifically selected.We will do the organise abbreviation describe the ludicrous market position and the expected service provided in meeting the necessitate of the target audi ence. 1. Identify the marketing segment for the product and provide a rationale for this segment. The explanation of a market segment as stated by Lacobucci (2012) is a group of customers that shares similar inclinations towards our brand. To define market segment further for our need, it is an identifiable group of individuals, professionals or organizations that share one or more characteristics or needs in an otherwise homogenous market.In our case, our product will keep back a in truth wide market of consumers and small business owners and employees. Therefore we will need to reduce the market segments to banging chunks. Market segments generally respond in a predictable manner to a marketing or promotion offer. The market segment for the new product will vary widely due to the versatility of our product usage. Our main segment approach will focus on the wholesale distribution to retail vivify supply stores who carry lines of tools for resale to the private and business co nsumer.These market segments will acknowledge businesses such as Lowes and family Depot, retail tool distributors such as Harbor Freight Tools, automobile parts stores such as Advance Auto Parts and tool catalogue companies such as great Northern to bod a few. As we analyze this segment we ask the question if this segment is viable and can we pull ahead from using it. Other ruminations are accessibility and measurability. This segment is small enough to manage our sales and distribution, but large enough to reach the ultimate user of our product.This market segment possesses the emf and versatility to sell and break our product to the target consumer market with a widely diversified audience in the retail industry. The bases for this variance include similar demographics, geographical locations, and psychological make-up of customers and behaviors of users/purchasers. In other words, the customer base for our segments meets the coveted user of our end product. Anyone who bu ilds or enlivens something whether they are a novice or professional is a potential customer.Therefore, by using this method of market segmentation for product distribution, we will successfully sub-divide a large homogenous market into clear identifiable and manageable segments that have similar needs, wants or demand characteristics indicated by Lacobucci (2012). 2. Discuss the target market and provide rationale for this target market. The target market defined is the crabby market segment at which a marketing campaign is focused. As stated earlier, this product has been intentional for the retail tool industry.We have targeted segments in the industry that will be the most successful in reaching the consumer and generating a demand for our product through steady sales. Lacobucci stated the first eyeshot in assessing segments target is to have a view of the segments themselves and the main(a) concern is the segment be profitable. This in call on will become a profitability issue for our company as we keep up to hold a place in the small tool market and generate profits with continued sales.The second perspective examined was if the market or segment fit with who we are. In this case the answer is yes. The ultimate target for this product is the consumer. The greater exposure we have, the higher propensity for sales growth. The illuminated ratchet screw driver is a quality tool for use by not only the novice home self repair person it will also meet the needs of the professional repair person, no matter what the industry.The illuminance system in the handle of the wrench will appeal to the vehicle mechanic working in the close quarters of an engine compartment, the electrician repairing the circuit breaker box, the computer repair technician working in between electronic circuitry as well as to the basic consumer performing handy maintenance projects. This tool will come with the standard wrench lugs and have availability to accessories such as wrenc h tips to raise its versatility to meet the needs of a wider target audience.The wider target audience is customers of our targeted market segments. Therefore the target market is our pathway to the ultimate user of the product is consumer sales. The strategic sales objective of these retail establishments coincides with our strategic slew of reaching the ultimate user of our products, satisfying their needs and increasing the likelihood of additional product sales. 3. behave a SWOT (strengths, weakness, opportunities and treats) for the company.As we move forward in the marketing of our product, we need to our own incorporated strengths. Lacobucci (2012) suggests the use of a SWOT analysis in identifying our strengths, weaknesses, opportunities and threats. The strengths and weaknesses characterise our company in relation to competitors where the opportunities and threats characterize the broader environment such as the tool industry, suppliers, the government and etc. Our str engths are in our track designate in t he tool industry. We have provided quality products at competitive prices.Another perceive strength is in the management of our company. The senior management of Steel City Tools has provided a strategic day-dream with clearly defined attainable goals for market position and sales. However a perceived threat is in the foreign market. A number of tool companys efforts have been over shadowed with a cheaper duplication of products from foreign markets. The US has been plagued with a reduction in the manufacturing industry due to globalized markets, elimination of muckle barriers and outsourcing.The end result is our market segment (distributor) could purchase a similar product cheaper and increase their gross margin and not purchase our product for resale. Another threat we are not prepared to match to is loss of a major distributing customer. With more and more businesses merging, we could lose a distribution source with no warning. One of our weaknesses is we have focused on sales east of the Mississippi, thus limiting market expansion. However, this could be turned around as a future opportunity for market expansion.An easy way to lard our market is to establish a retail division and use infomercials through the cable television interlock to accept mail order/telephone order select product sales such as our new illuminated power wrench. However, a marketing effort of this nature would require careful consideration must be given to the geographical area so as not to alienate our primary segment customers. A move of this nature would require additional capital investment and careful analysis of this type of expansion would be necessary to minimize risk of project failure.The SWOT is useful in clarifying our marketing questions. The key is to address our shortcomings so as not to give the disceptation an velocity hand and not raise concerns with our customers and capitalize on our strengths for continued success. 4 . Create the market position for your product and service. Explain your rationale. Product status, according to the Encyclopedia of telephone line, involves the tailoring the entire marketing program to include product features, distribution, price, quality and service to meet the needs of the consumer within the specific market segment.In this manner, the product positioning is part of the overall market segmentation. Product position takes place in our distributors store, or target market segment and tells us how we can strive most effectively in that market segment against our competition which are also present on display. The key is to understand the consumer perceptions of the product and the marketing behind it. Quality, reliability, affordability, unique features, benefits to the customer is just a few attributes of product positioning.According to Lacobucci (2012) positioning is often about modifying the tetrad Ps of marketing (position, price, place and promotion). In th e case of our company, our reputation is a reflection of the position to provide a quality product at a competitive price while jumper lead the market in innovation. Our company performance is attributed to the quality of our employment staff. Our employees are at the core to our success. We have established core values for our companys work force by creating a verifying work culture with recognition of the whole person concept.The strategic leadership from the top on overpower to the employee fosters productivity with reward and recognition to enhance their performance in support of the company operations to include our marketing efforts. Thus the positive and proactive personality of our company in meeting its marketing objectives is a direct reflection of the quality of every member of the Blue Steel Tool Team. As we continue to grow and develop products for sale, we position our products at a distribution sales point or market segment with the greatest customer exposure for m aximum market penetration.We will service our product to the comfort and benefit of the customer so as not to jeopardize customer confidence as well as the business relationship with our market segment. The product we create and the service we provide are a direct reflection of not only our company, but that of our distributors. Our products are designed to meet the working needs of our professional as well as consumer clientele with a level of quality that meet or exceed expectations at the best value. References Lacobucci, D. (2012) Marketing Management 2012 custom edition.Mason OH Market Segment delimit Retrieved from http//www. businessdictionary. com/definition/market-segment. html Morley R. (2006), Trumpet Print Edition The Death of American Manufacturing, February 2006 Retrieved from http//www. thetrumpet. com/index. php? page=articleid=1955 Reference for Business Product Positioning Encyclopedia of Business, 2nd ed. Retrieved from http//www. referenceforbusiness. com/small /Op-Qu/Product-Positioning. html Target Market Defined retrieved from http//www. businessdictionary. com/definition/target-market. html